Take a good, long look at the name of the cookies/breakfast bars (not sure what they are). If you can't quite make out the French there, it says "Couque D'asses." English speakers have an immediate, and understandably juvenile, reaction to this product. However, if you go into the language, there's a perfectly good explanation. "Couque" (pronounced more like coouke) means "cake" in Belgian French. And "D'asses" is most likely referring to Asse, a city in Belgium. So, while wrong in a few ways, this product is trying to say "Cake of/from Asse." For those of you not convinced, " âne" and "cul" actually mean "ass/butt" in French. The first word is used in sentences like "He's such a stupid ass," and the latter is used more literally as "butt" or "posterior" and in a lot of sexual instances. Or at least that's what the online dictionaries tell m...